How Pharmalynk Drives Business Growth Through Advertising and Marketing of Healthcare Brands
Over the last few years, the healthcare sector has seen huge growth, and this is estimated to continue in the future as well. One of the segments of this sector, which is non-prescription wellness products and OTC medicines, has a large market with so many big brands making everything from coconut oil and protein bars to anti-pathogen nasal sprays and multi-vitamin tablets and powders. While, manufacturers, chain-based pharmacies, and those partnering with hospitals benefit hugely from OTC products, small-sized independent pharmacies need a push. Pharmalynk is a reliable pharmaceutical marketing services provider that connects with thousands of pharmacies and helps them through branding and advertising. The company does this through digital product displays and other services such as training the staff, product demos, and more. This post highlights the usefulness of these services offered by Pharmalynk and how it helps drive business growth through mutual benefit.
Experience Growth by Partnering with Pharmalynk
Pharmalynk, as a pharmaceutical marketing services provider, helps independent pharmacies enhance user experience through well-researched digital advertising among many other activities. Here are some pointers regarding how an independent pharmacist would benefit by partnering with Pharmalynk.
While big pharmacy chains leverage the benefits of online marketing, social media presence, and so on, this may not be possible for small players in this segment due to various reasons.
We partner with such pharmacies to offer them a competitive advantage through strategic planning to generate new revenue streams and build new customers. This is essential in this highly competitive market segment where you may easily lose your customers to big players simply because they leverage technological benefits and are equipped with better marketing tools.
We analyze and screen various brands of healthcare products, ensure their quality, and then introduce them to our clients. We do this through our research, attending trade shows, and so forth.
We create the required visual impact for our independent pharmacy clients. Our digital displays not only provide product information but also enhance the look and feel of your store. Even when the customers in your store waiting for a specific medicine they will be driven to watch these screens, and register these products on their minds.
Our health channel showcases specialty OTC health products that are uniquely carried and sold in your store.
We study the requirements of customers in your locality and can generate custom content based on the unique products you want to sell. This includes seasonal products, special sales, discounts, and general information about your store.
We offer training sessions to your staff so that they are well aware about the product information as well as selling strategies. We also train them to offer product demos to customers and entice them to buy the product.
While you may be selling prescription-based medicines and generating decent revenue, we push revenue growth for OTC and other general healthcare products where your profit margins are higher.
Our product displays are displayed within the store as well as at strategic locations that make them visible to the people around. We make product videos and promotional content about the products as well as static ads.
We offer digital displays in various sizes ranging from 18 to 42 inches in horizontal as well as vertical orientations. We also advertise through social media platforms such as Facebook and Instagram, wherein we create engaging and interactive content.
Through these digital signage systems, we reach out to your customers by creating 4K and HD content related to your pharmacy or medical practice.
If you are a pharmacist or a physician and plan to grow your business, Pharmalynk can help you. If you have any questions, feel free to reach the team at Pharmalynk via phone at 714-202-0474 or email at info@pharmalynk.com